I have come across just a few people online and instantly could tell they are people who are considered a success. There were just a few key traits that stood out. I could tell that success is a given for them.
You can just tell. When you come across a person, there are certain ways or strategies they deal with in situations that lets you know they are for real.
On the flip side, it is usually quite easy to recognize those who just have not got to the right point yet they are “reading” a strategy to you —- and it is noticeable.
The key here is the “target market” and the person “hunting” that market. For example, if we are all Internet Marketers all selling to other Internet Marketers then we are all in competition with each other.
Therefore, some of the brightest minds and talent are working hard right now to provide superior products and services to these same customers as you.
It is quite important to realize that we are competing for the same customers. Yes, there are plenty to go around. That is not my point. The point is that as we all compete for the same customers, the quality of products and services will continue to improve.
Therefore, you have to stay up with the times and the ever improving quality of products & services offered. This is the way business and commerce works.
IF YOU TAKE INTERNET MARKETING AS AN EXAMPLE. Names are products. Names are businesses. Reputation becomes very important.
And, if names and branding is so important, then it is quite noticeable why marketers brand themselves in specific niches. For example, Perry Marshall is known as the Adwords Expert. Joel Comm is known for Adsense and so on…
People have reputations. With The Rich Jerk money program, it is obvious what he is doing. He is interrupting the normal flow of things in order to gain attention for his products in a unique manner.
Therefore, if we are all competing for the same customers, then the “brand name” has a unique way of getting the crowds attention. This is why marketing herds or niches, debate, and controversy are such hot topics with marketers.
If you have ever been to an IM seminar, you’ll notice that the speakers are all competing for the same customers. I mean, there is only a certain amount of money available in that room. Each speaker wants the most shares.
Well, we are all in one large room in this industry and we are all speakers in a sense. Even if you go after niches outside this industry the same thing applies. In fact, you might be able to dominate more and take a larger share of those niches since you are an Internet Marketer.
ALL STRATEGIES ASIDE, it always comes down to who understands marketing and business principles best. For instance, many people come from various backgrounds into the online business.
Some used to work at restaurants, retail sales, office managers, students, salespeople, receptionists, customer service, legal, doctors and on and on…
On the other hand, some have come from owning their own businesses before. Take someone who used to own a carpet cleaning company and compare that person to another who had a job as a clerk.
The chances are much better that the carpet cleaner will be able to make money in this industry faster than the clerk. Do you agree?
Sometimes the clerk will beat the business owner, but I would put my money on the business owner. The reason is that the owner understands many things, like outsourcing and project management.
The owner understands negotiating, profit and loss, how to ramp it up to increase cash flow, how to recognize opportunity, create opportunity, monetize the operation and so on…
The clerk has benefits and strengths as well. However, the mindset of owning your own business trumps that in my opinion.
I’m not picking on the working stiffs out there. I’m saying that the working stiffs may need to brush up on the basic business principles.
These principles and business insights will give you that advantage to win more customers, compete and survive in an ever changing and vicious industry.
Since so many fail and so many others continue to waste time and money striving to achieve their dreams, it is quite evident that there are more important lessons to learn than SEO or Blogging.
SUCCESS IS VERY MUCH LIKE THIS:
If you walk up to the front door of your house and attempt to unlock the door with the wrong key, you will fail. It does not matter how shinny your key is, or how perfectly curved it is. If it is the wrong key, it will not work.
It is just like the online industry. It does not matter what strategy you find, or how smart you are. It does not matter what grades you made in school or if you even went to school.
The only thing that matters is that you have the right keys to open the doors. Each time you use the right keys to open doors, you get results.
That is how business works. You need the right keys. You need the right principles that are time tested and proven. Then, you have the advantage to win more customers and be recognized as a success.
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