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Monday
25Jun

PPC advertising and the copywriting woes

How would you go about finding a niche, finding what that market wants and then using ppc campaigns to drive traffic.  As an affiliate marketer I find it difficult to tell people that this stuff is easy.  Well it kind of is, once you have already learned a skill or something that marketing skill  (especially online) is easy.  You just have to know where to look. 

 

My biggest problem is not in finding the niche but writing enough ad copy to satisfy that crownd.  What exactly does one do for keywords?  How exactly does each ppc company work?  And finally what is my Budget?

 

I found an excellent resource with “Who Loves Money” e-book.  These guys Kyle and Carson really know there stuff when it comes to marketing online, just check out Wealthy Affiliate.  They have found all the shortcuts for you to take in the book just one thing you can’t avoid, writing good copy.  There 60 dollars a minute boast is pretty much dead on.  And yes they do give you everything in that book.  The magic really comes into play with good copy.  So how do I learn good copy.

 

 Practice, practice and yes practice is the best thing I can come up with.  I have almost become numb with reading sales letters.  Countless e-mails trying to sell me something.  So I started asking myself what gets me to click?  I started making a swipe file of all the sales letters I have read and e-mails I have seen.  And yes my arsenal is growing I just can’t seem to “hack” my way to the magic of making MASSIVE sales.  I guess more practice.

 

Ohh and for those of you that are avid readers.  I have a really good hint that can save you LOTS in any PPC campaign.  This comes from Wealthy Affiliate forum.  While you are doing your affiliate marketing you should always check out the products sales page.  Right click on it and copy the source code then stick that into a keyword ananlyzer.  This will tell you what that page has been optimized for.  If those do not match any words you have come up with utilizing any keyword technique then you should write your own sales page or pre-sell those people who are interested - learn good copy!

 

This will lower your CPC.  Provided you have optimized your ad as outlined in Beating Adwords, ie keyword in title, description and url.  With keywords used in the ad and the web page you are sure to have a cheap campaign.  The guy I learned this from is a Wealthy Affiliate member he saved a ton.  I saved 2.00 CPC yesterday utilizing the above strategy.  Now if I could just get my adcopy down to where people wanted to buy……. 

 

 

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